Sterling
System New Initiatives
April 29, 2009
Sterling is happy to announce new system
initiatives that are aimed to improve and enhance the
quality of services to all Sterling clients. In order
to meet the ever higher demand for Sterling services
it is imperative we maintain the necessary levels of
technical infrastructure for our operations.
At present, Sterling is in the final
stages of completion of the following initiatives:
1) East Coast Computer Center
– Sterling is in the process of building
a sizable computer operations center in Secaucus, New
Jersey. The goal is to increase the quote distribution
and order routing capacity on the Sterling system by
50 percent. The location of the new computer center
was chosen very carefully. It resides in the new co-location
center of Equinix, one of the premier mission-critical
computer facility providers in the world. In addition
to the 50% increase in the processing capacity, Sterling
clients who reside on the East Coast of the United States
or Europe will benefit greatly from the lower network
latencies and more diverse network connections. The
Secaucus computer center will also serve as a backup
facility for Sterling’s main Chicago center. The
ultimate goal for the East Coast center is to match
its size with the Chicago center. The first customer
installation at the East Coast center is scheduled for
July 1st, 2009.
2) London Computer Center –
Sterling has made a commitment to offer to our clients
a capability to access more international trading centers.
In order to offer a direct access to European markets
we decided to become a direct distributor of European
market data. The target markets are: London Stock Exchange,
Chi-X Europe, BATS Europe, and NYSE EuroNext. To meet
these targets Sterling acquired computer center infrastructure
in the Equinix center in London, England. The distribution
of market data from Europe as well as order routing
will be done using Sterling’s own international
telecommunication network. The London Computer Center
is expected to go on-line by August 1st, 2009.
We believe that these new initiatives
will offer our clients not only higher quality services
from Sterling, but will also allow for exploration of
more diverse trading strategies on a single, broker-neutral
platform.
If you have any questions or comments
regarding these initiatives please contact our Help
Desk at (312) 346-9600 ext. 242, attention Jeremy Engelbrecht.
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